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It All Begins With Turning The Telescope™

The first step is our brand discovery session, "Turning the Telescope™". It's an informal, interactive conversation that brings to light the heart and soul of your company. The goal is simple: to define your brand's unique positioning. We explore the why, philosophy, history, culture, and mindset of your company - together.  We work with you to find the essence of your brand. In the end, we consolidate everything we've learned about your company and what it stands for into one equation:

This now becomes the statement that defines your business. It's the one thought that helps your customers choose you and that your employees point to for guidance. This is the thought that builds perceived value for your brand. It differentiates your product or service from being more than just a commodity.​