Take two minutes, answer 10 questions and assess your brand.
1. You have discovered what differentiates your organization from your competitors.
Yes
Don't Know
No
2. Your distinction is recognized by all of your clients/customers.
Yes
Don't Know
No
3. Your distinction has value to your clients/customers and prospects.
Yes
Don't Know
No
4. All employees in your company are aware of this distinction.
Yes
Don't Know
No
5. New hires are trained to communicate your organization's distinction.
Yes
Don't Know
No
6. Your distinction is communicated clearly to prospects.
Yes
Don't Know
No
7. Your distinction is clearly communicated in your marketing materials.
Yes
Don't Know
No
8. Your distinction is scripted and utilized consistently.
Yes
Don't Know
No
9. Your product's pricing strategy is based on client/customer perceptions of value.
Yes
Don't Know
No
10. Your brand receives adequate marketing support.
Yes
Don't Know
No
|
