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Small is Savvy.
Why should the Fortune 500 get all the great counsel? We work with
mid-range companies, firms that have a track record of success and are ready to
go to the next level. So we've adopted a business model that we call
"Small Smart." Simply put, it's a core group of agency principals,
with good strategic minds, deep-and-wide branding know-how and lots of client
category experience, all poised to advise you. And it's also a strong brand
development, branding and planning group with responsive, creative folks high
in credentials and low in ego. With all the capabilities and talent of larger,
full-service consulting firms, we offer sound, strategic business and brand
planning in addition to new ideas, insights and intelligence.
You Get Big League Resources.
We're not focused on being a multi-layered, butts-in-every-seat kind of firm.
We don't want to worry about keeping all those specialists employed. We want to
provide the appropriate solutions to our clients' immediate and ever-changing
needs. So we are nimble and adaptable, yet still offer top-echelon executives
to consult on our clients' specific solutions. While we are largely virtual, we
are Resource Rich™.
We have partnered with some impressive heavy hitters in various business
disciplines to bring you the kind of talent and experience that used to be
reserved for large companies, with big budgets and the need to justify them.
Now they're available to you, at a price you can afford.
It's All About Leverage.
We know branding and corporate strategy. You know your business. We work with
your in-house experts to help you align your brand internally, identifying and
developing areas that can better actualize the brand essence and claim of
distinction. We call this Brand
Enculturation™ and it's how we help you bring your brand to life
throughout the organization. Working with your designated quarterbacks, we
direct ad hoc teams to tackle internal initiatives we've prioritized in areas
such as human resources, training, production, systems and processes,
organizational development, customer service and sales. We bring energy,
enthusiasm, creativity and focus to a brand-directed quest to line up vision
and action and ensure that all brand touchpoints are delivering the brand
essence.
These brand watch activities are tracked through regular, ongoing
'Momentum Group' meetings, attended by Brand Savants principals, the
client's executive marketer and the CEO. At these meetings, the team
monitors, measures and manages all marketing- and brand-related projects. It's
also a time to introduce next-step initiatives.
Now a lot of small- to medium-sized companies are seeing the logic of this
model and engaging qualified shops like Brand Savants. They are discovering a
significant increase in their organization's worth, and surpassing their
counterparts who continue to follow the old models.
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