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Why A Strong Brand Is Important.
Determinants Of A Strong Brand.
Here's the topline on your brand: it affects your bottom line. Significantly. On average, determinants of company worth are comprised of 31 percent cash, receivables, real estate and investments and 69 percent trademark, perceptions and brand.
So what's a good brand worth? How do you quantify your brand? Put simply, it's the difference between being a preferred product or service and being a commodity driven by price alone. Preferred brand can command premium pricing.
It's time to start thinking about your company's brand in quantifiable terms. Do you even have a strong brand, one that asserts evidence of its distinction? Are you managing it as an asset? Does it drive every strategic and investment decision you make?