We know how discouraging it can be to keep up with the exponential new information on the state of business. Always new research, new ideas, better, faster, smarter ways to move on down the road of success.

That's why we like to give and get a quick take on things. Here are few of our thoughts on brand and some incisive resources that can give you great insight without wasting your time.

Best Global Brands 2007
Interbrand and BusinessWeek

Best Global Brands 2007 Report Highlights and Analysis
BusinessWeek, August 6, 2007

Brain takes less effort to recognize strong brands
Reuters, November 2006

The New Alchemy at Sears
BusinessWeek, April 2007

Bad for the Brand? Here's Businessweek a look at seven brand extensions that are a real stretch
BusinessWeek, August 2006

Harmonizing Your 'Touchpoints'
Brand Packaging, January/February 2003

What Great Brands Do
Fast Company, August 1997

PODCAST: Finding the Instant of Truth
Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything and chief executive of research and consulting firm New Paradigm about practical new ideas for engaging your hard-to-reach customers

PODCAST: Food for Thought: A recipe for authentic branding
John Moore is a branding guru who has shaped brands such as Starbucks, Safeway and Whole Foods. His insight and experience support our premise that great brands begin and end at ‘home,’ with the experience your employees deliver to customers.

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