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Insights into Brand
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Date:
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March 24, 2008
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Location:
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TV3 Business Beat Program, San Bernardino, CA
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Russ Cornelius, one of 20 Certified Brand Strategists in the United States will be a guest of this business talk segment addressing the differences between brand and branding.
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Strategic Marketing Planning and Brand Development
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Date:
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April 16, 2008
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Location:
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University of La Verne, California
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Russ Cornelius, one of 20 Certified Brand Strategists in the United States will be a guest lecturer discussing the importance and advantages for a company in determining its brand and developing a formal strategic marketing plan.
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Brand Development
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Date:
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May 8, 2008
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Location:
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TV3 Business Beat Program, San Bernardino, CA
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Russ Cornelius has been asked to return for a longer segment to further define brand development, how a strong brand adds value to a company's worth and how a company can develop a clearly defined brand.
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Turn Your Customers into Advocates.
Have Healthy, Wealthy, Happy Companies.
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Date:
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May 22, 2008
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Location:
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American Marketing Association, Inland Counties Chapter
Victoria Club at 2521 Arroyo Drive, Riverside, CA
11:30 a.m.
Member luncheon cost is $25.
First-time attendee to a CICAMA meeting is $30.
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Russ Cornelius, one of twenty Certified Brand Strategists in the country, will show you how he helps clients build a corporate culture around service, increase their company’s worth, turn their customers into advocates, substantially improve recruitment and employee retention, and make their marketing investments much more efficient. Russ points out that if a company has a clear definition of whom and what it is, lives and breathes it, and stays consistent with it, it can own its category. Yet too few companies actually accomplish this.
Russ helps companies to enculturate their brand internally which makes for happier employees, increased company value and customers who become advocates.
Regardless of whether your customers are consumers or other businesses, the solidity of your internal brand can dramatically impact your company’s success and worth.
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Marketing During a Recession
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Date:
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May 16, 2008 7:30am - 9:00am
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Location:
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Riverside Chambers of Commerce Boardroom
3985 University Avenue
Riverside, CA
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Russ Cornelius will be part of a panel discussing what small business should do about their marketing during a recession.
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Brand DNA
How great CEOs build company worth by captaining corporate culture
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Date:
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November 20, 2008
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Location:
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Vistage, San Diego, California
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In this fast-paced, participatory session, we’ll look at:
- How brand affects corporate worth and builds shareholder value (hint: it’s your most valuable asset, often valued at two-to-one over tangible assets)
- Shifting the paradigm from viewing brand as a marketing initiative to making brand a strategic initiative and an income-producing asset that is managed as such – from the helm
- How to assess your brand and learn how it’s perceived, by internal publics (your brand ambassadors), your channel partners and your customers
- Ways to assess your brand equity and measure its impact on ROI over time
- Best practices in internal brand adoption and Brand Enculturation™
- Transforming your product or service to a preferred selection with premium pricing (and safeguarding against commoditization)
- How leading CEOs are their companies’ standard-bearers for brand who not only evangelize strong branding and stellar customer service, but who look at critical business issues through a brand-informed approach to strategy
- Mobilizing to a brand-driven company by analyzing where the brand reports, how all functional areas participate and what type of spirit exists within the company
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Keeping Your Marketing Afloat
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Date:
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November 5, 2008
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Location:
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37th Annual MRA Educational Conference & Trade Show
Weathering the Economic Storm - Solutions & Opportunities
San Diego, California
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Marketing can seem overwhelming when budgets are small, maybe even tiny. Some people even become polarized with non decisions because they are afraid of making a wrong decision. Russ Cornelius asserts that it doesn't have to be that daunting. He will present some basic ideas and tools that a marina can use to build customer loyalty, create advocates, and expand awareness, all on dingy sized budgets.
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