What IS a CSO, exactly?
Your Chief Strategy Officer™ holds principal responsibility for brand development, branding and brand enculturation. This is a process that extends well beyond traditional marketing into the far reaches of the company and to each customer touchpoint. If you're carving out a distinction for your brand in the market, you need to deliver on the brand promise you're making in a manner that is complete, consistent and compelling.

Why Do You Need One?
Strategy isn't something that you set and forget. You need to continually refine it, monitor it, champion it and keep it real. A CSO is the one who's always asking things like, "How does this align with our strategy? How are we delivering on strategy in these areas? Where is our strategy succeeding beyond expectation and what can we learn from it? Why is our strategy falling short here?"

A CSO is the touchstone to forging and keeping allegiance to the brand through Brand Enculturation™, which is, quite simply, the way an organization lives and breathes the brand. (You can substitute "corporate strategy" every time you hear "brand strategy," for they are one in the same. ) A CSO is the catalyst to collaborate for change so the corporate strategy is continually moving forward in a focused, effective and powerful way.

What's the CSO's Role in Your Company?
Your CSO is the standard bearer for bringing the brand to life and for keeping the organization honest. We'll police truth in advertising as we hold precious (and jealously guard) the company's claim of distinction. For threats are more often from within than from without.

Your CSO will make sure the messaging is incisive. A CSO stays focused on operationalizing the brand, because who you are speaks so loudly, often your customers can't hear a word you're saying (apologies to Emerson). So your CSO remains vigilant, ever on the lookout for ways to work with internal teams to strengthen the brand through products and services, culture, people and operations, and of course, through messaging. Because what you do speaks volumes.

The honest truth is that every person of every company is a strategy officer, a brand ambassador of sorts. Smart companies have an office that acknowledges -- no, make it "celebrates" -- that.  (Brilliant companies have Brand Savants.)

brandsavants
Your Chief Strategy Officer®

5000 North Harbor Dr.
Suite 215
San Diego, CA 92106
Latitude/Longitude:
32.727°/-117.227°
619.296.6662
FAX 619.225.7870