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Our three principals -
your Chief Strategy Officers™, work interdependently to provide
big-league brand counsel to clients, drawing from complementary backgrounds in
business and marketing consulting, strategy development and implementation,
customer service and customer relationship management, sales management,
training and organizational development.
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Russ Cornelius
is a Certified Brand Strategist (CBS) with more than 25 years' experience in
consulting and corporate marketing strategy and sales management. He has
developed integrated marketing programs for clients in healthcare, hospitality,
retail, financial services and business-to-business sectors. As a corporate
marketing executive, Russ has directed and managed channel marketing
initiatives, directed sales teams and designed customer service and CRM policy
and measurement. Russ also owns
Marketing Savants, a vertically integrated marketing agency that can
provide Brand Savants clients with creative and tactical fulfillment of brand
management and marketing strategies. |
Sally Romoser
was first trained on brand development and perception management during her
two-year tenure with Burson-Marsteller, one of the world's leading
international firms pioneering work in branding. A marketing executive for more
than 20 years, Sally is a focused strategic marketing and business consultant
with experience in health care, technology, real estate, tourism and B2B.
Having owned her own consulting firm since 1992, she has developed expertise in
business strategy and planning, product line analysis, market analysis,
organizational development and deployment of organizationwide customer service
initiatives. |
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Jacquie Francisco
Jacquie’s marketing experience started when she was a youth doing project work at San Diego area advertising agencies Chapman/Warwick and Roni Hicks and Associates. Because of her demonstrated skills and acumen for understanding the discipline of marketing, she was readily given projects equal to those normally assigned to account executives.
Her background includes being responsible for product development, distribution and sales of a waterfall manufacturer’s pre-fabricated waterfall division locally and internationally. Working with the design team and fabricators, she developed a line of fabricated waterfalls. Focus was on ease of manufacturing, profitability and consumer acceptance. Jacquie established a national dealer network and retail store outlets as well as distributors in international markets.
Jacquie has added extensive experience within the hospitality industry as she has worked in group sales. More pertinent, she managed the marketing for Portola Plaza Hotel in Monterey, California.
Jacquie has made a concerted effort to develop a breadth of experience within a marketing agency environment by working in media planning and buying, as a traffic manager and production assistant, as well as website development and Internet marketing.
Today Jacquie works closely with clients to produce their strategic marketing plans and to implement their brand development programs. |
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