Creative work for BrandSavants’ clients Riverside Medical Clinic and Palomar Health received multiple awards in the 37th Annual Healthcare Advertising Awards competition. This event is the oldest and largest healthcare awards creative contest, and one of the ten largest advertising awards competitions which exists. Over 4,200 entries were judged and awarded earlier this year. The largest healthcare organizations in the country are among the prestigious list of winners.
A national panel of judges was engaged to review all entries. The evaluations were based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
BrandSavants received recognition for 15 different entries, earning four Golds, four Silvers, three Bronzes, and four Merits.
Nine awards were given for the “Don’t Miss A Moment” campaign created for the Orthopedic & Spine Center at Palomar Health. The agency received three Golds for the campaign: one for a radio spot, one for a :15 second digital video and the third for a newspaper ad. An additional radio spot received a Silver award as did the series of print ads created for newspaper for the campaign. The TV commercial and an outdoor board both received Bronze awards. Likewise, the agency was recognized with Merit awards for the Total Ad Campaign with TV category and also for an additional radio commercial.
BrandSavants client Riverside Medical Clinic was given a total of six awards. The top honor was for Gold for a radio spot. Two Silvers were awarded: one for the series of radio spots in the “Riverside Medical Clinic First” campaign, and the other for a magazine ad. BrandSavants received a Bronze in the special video category for “Riverside Medical Clinic – Growing Needs of the Community.” Moreover, two Merit awards were given, one for the magazine series of ads for the “Your Health Care, Your Way” campaign, and another for an individual magazine ad in the same campaign.
“We’re very grateful for the recognition and the opportunity to provide our clients with efficient and uniquely effective creative solutions,” said Russ Cornelius, who founded his firm in 2002. “Healthcare branding must consistently communicate an organization’s distinct advantages. We’re excited to deliver compelling, memorable brand solutions that are crucial to our clients’ success.”
About the Author
As EVP at BrandSavants, Sharon heads up account management as she thrives on connecting with people and building relationships. But she also has an unrelenting interest in all things research which has her always on the look for the critical insight which will make a difference.
At BrandSavants, we transform organizations by elevating the brand conversation. That catapults our clients' thinking which grows brand value and increases worth.