The most important thing to know about brand.

How does your brand rate? Take the two-minute Brand Test.

Here's the topline on your brand:  it affects your bottom line. Significantly. On average, determinants of company worth are comprised of 31 percent cash, receivables, real estate and investments and 69 percent trademark, perceptions and brand.

So what's a good brand worth? How do you quantify your brand? Put simply, it's the difference between being a preferred product or service and being a commodity driven by price alone. Low price. Preferred brands can command premium pricing.

It's time to start thinking about your company's brand in quantifiable terms. Do you even have a strong brand, one that asserts evidence of its distinction? Are you managing it as an asset? Does it drive every strategic and investment decision you make? 

Discover the vision that helps you dominate. We have the navigational tools to get you there.

The economic power of building a great brand.
Source: Interbrand Top 100 Global Brands - published in Business Week July 2005.