brand development Archives

Brand Management – Is Ellen Losing Authenticity?

The recent stories and revelations that have surfaced about Ellen and The Ellen DeGeneres Show first appeared to be about a lapse in internal brand management. But it might be a brand failure on a larger scale. Bad press can be damaging to any brand, but in this case, it may be more damaging than […]

A Rebrand? Tell the Washington Redskins It’s More than a Name

There are typically a number of factors an organization considers when contemplating whether or not to rebrand, but the Washington Redskins only needed one. The market has changed. That dilemna faced the Washington NFL franchise, prompting their recent decision to drop the “Redskins” name as well as the Indian head logo. The organization has been […]