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The BrandSavants Brand Blog

October 2017

What a Brand Is Not

Those of us who specialize in brand development are grateful for the heightened awareness and discussion around the importance of brands which has occurred in recent years. However, we think it’s important to clarify a key point. Though obvious, there is a difference between branding and brand development. Branding comprises the tactics used to deliver […]

Brand Report Card

The definition of a brand is “A Claim of Distinction.” Without distinction, your company and products could be considered “Brand X” or “Generic” or worse, a commodity. Take this simple test to assess your brand’s distinction. Assign 3 points for “Yes,” 2 for “I don’t know,” and 1 for “No.” You have discovered what differentiates your […]