Your company has done the work to determine your brand identity through the brand development process. You have staked out your area of distinction from the competition. You have planned diligently to align your brand strategy and your business strategy. Now what? Enculturation™. You’ve got all these great ideas and now, you have to put […]
Read More… from Enculturation™: Living and Breathing the Brand from the Inside Out
With the visibility the topic of branding receives today, you may be starting to think more about your own brand. Are you growing your brand? Is it working for you? Is it time to invest in a round of brand development or consider a brand refresh? Well hold on: A full-on brand development or brand refresh […]
You’ve decided to apply for a job! What’s the first thing you do to prepare for a potential interview? You’d probably start by taking a look at yourself to determine what sets you apart from other candidates. That would include a review of your experience, your strengths and past success. You then use that self-assessment […]
Read More… from Brand Development: Defining Your Claim of Distinction
Those of us who specialize in brand development are grateful for the heightened awareness and discussion around the importance of brands which has occurred in recent years. However, we think it’s important to clarify a key point. Though obvious, there is a difference between branding and brand development. Branding comprises the tactics used to deliver […]