Branding Archives - BrandSavants

BrandSavants Earns Multiple Healthcare Advertising Awards

Creative work for BrandSavants’ clients Riverside Medical Clinic and Palomar Health received multiple awards in the 37th Annual Healthcare Advertising Awards competition. This event is the oldest and largest healthcare awards creative contest, and one of the ten largest advertising awards competitions which exists. Over 4,200 entries were judged and awarded earlier this year. The […]

Brand the Bigger Brand

A question I am often asked is, “Should we brand our products or our company?” And I most often reply, “The company.” That’s not to say there’s never a reason to brand products, but I nearly always suggest the company. Here’s why. It’s the bigger brand. You see, when we begin the brand building process, […]

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Brand Development: Defining Your Claim of Distinction

You’ve decided to apply for a job! What’s the first thing you do to prepare for a potential interview? You’d probably start by taking a look at yourself to determine what sets you apart from other candidates. That would include a review of your experience, your strengths and past success. You then use that self-assessment […]

What a Brand Is Not

Those of us who specialize in brand development are grateful for the heightened awareness and discussion around the importance of brands which has occurred in recent years. However, we think it’s important to clarify a key point. Though obvious, there is a difference between branding and brand development. Branding comprises the tactics used to deliver […]